Who should be in my team?
There are several key people that you need as an artist to make sure that you’re talent will have the best opportunities available.
Last week, we discussed two: Accountants and Lawyers.
This week, we’ll speak about another two: Agents and Publicists
Agents vary depending on what kind of work you are looking for. A musical agent works to find live shows and maybe other venues like commercials. There are also other agents for various deals. You can get an agent for television deals, book deals, etc. Agents usually receive about 5 to 10 percent on what you make for securing placements.
Agents sign contracts to work with you. They usually attempt to sign the longest term possible. If an agent can’t find you work, then you probably will be able to terminate his contract. However, if he finds you work and you don’t want it, you may not be able to terminate the contract because he is still doing his job.
A publicist is key in promoting yourself and your music. Their job is to create publicity for you and get you media attention. Different publicists have different ways of doing this. Some are great writers and can create an excellent press kit for you, others may have better connections and are more well known and can get you an interview or feature in a famous magazine or website. Either way, be sure to always be prepared as far as your image is concerned because that is what you publicist will be promoting along with your music. Some record labels have in-house publicists available who may or may not see you as a priority. However, verify that you publicist has good people skills and and can communicate effectively so that you know you are in good hands.
For more info about the music biz, tips on music production, and hints about promotion, go to:
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